This was a very exciting project getting to work with the iconic Aretha Franklin's music to create a complete series of lyric videos to support the release of her biopic film "Respect" in 2019.  This required co-ordinating rights, permissions and design approvals from both Warner and Sony music.   I lead the in-house team to create a collection of lyric videos which have now achieved over ten million views and achieved over one hundred times ROI.